In 2017 the luxury jewellery brand Vhernier created “The Calla Bracelet” exclusively for the Breast Cancer Research Foundation (BCRF). The bracelet is made from 18K rose gold and features stunning pink opals. It retails for $600 with 30% of the proceeds going to BCRF.
BCRF is a non-profit organization dedicated to ending breast cancer by advancing the world’s most promising research. Founded by the late Evelyn Lauder in 1993 the foundation has raised over a billion dollars. Lauder helped to create and popularise the famous pink ribbon, a widely recognised symbol of breast cancer. The Calla bracelet is inspired by the pink ribbon.
