The L.E.A.F. Festival, celebrating all things botanical, was the perfect occasion to introduce L’IRIS, Santa Maria Novella’s first-ever Eau de Parfum in their 800-year history. The oldest heritage brand in the world, Officina Profumo-Farmaceutica di Santa Maria Novella, honored the enchanting beauty of flowers with an installation inspired by the floral decor of their flagship museum store in Florence. L’IRIS is crafted using one of perfumery art’s most precious raw materials to create a fragrance that is both enduring and delicate. Guests had the chance to immerse themselves in the brand’s heritage and preview L’IRIS, along with sampling other products from their extensive collection.
